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The World's #1 computer service franchise network
Global Newsletter August 2009
marketing made easy
Most business owners would agree that it’s easier to provide more
solutions to an existing client than it is to find new customers.
Repeat business comes from providing quality and value, but also from
keeping in touch with your clients, reminding them of your services and
promoting things you think they can benefit from. Email marketing is an
easy and effective way to remain at the top of a customer’s mind for
that next transaction, as long as your email marketing messages are
appropriate and effective. Although it may seem difficult for a small
business to manage an ongoing email marketing campaign, there are many
simple and effective tools designed to make this easy and affordable.
This month we highlight what to look for in an email marketing tool.
– If you already have permission to use your customer’s email addresses
and you’ve been storing these in a database, spreadsheet or email
program, you’ll want to be able to import this information easily. Also
look for easy sign-up methods that integrate with your website but also
allow you to manually add extra subscribers. List groups are a great
feature too, allowing you to segregate your subscriber list so you can
deliver content targeted to that particular segment of your customer
– You want to deliver emails that look professional, but don’t require a
professional developer to create HTML code changes every time you want
to send something. Look for a tool with a broad range of templates that
are easy to modify and re-use.
– By reviewing statistical information about your email campaigns,
you’ll be able to fine-tune your messages and identify what is working
and what isn’t. Look for the ability to report on things like how many
of your emails were opened and how many people clicked on links to find
out more information.
Approved bulk mailer
– Internet providers and anti-spam services identify sources of large
volumes of emails and can ‘blacklist’ them to prevent a spam onslaught.
Look for an email marketing tool provider who is known as an ‘approved
bulk mailer’ and is accepted by many ISPs and anti-spam services.
Anti-spam law compliant
– As many countries develop regulations to try and limit unsolicited
email, make sure your email marketing tool is compliant with any local
laws. These may include having to list a physical address in your
emails and having to process unsubscribe requests within 10 days. Other
anti-spam features are also desirable, such as ‘opt-in’ confirmation
emails and a one-click unsubscribe process.
Talk to your local Computer Troubleshooter about the right email
marketing tool, so your business can easily take advantage of the sales
potential in your own current client base.
Areas we service are: Roselands, Lakemba, Wiley Park, Punchbowl, Beverly
Hills, Narwee, Riverwood, Mortdale, Peakhurst, Kingsgrove, Lugarno, Padstow,
Revesby, Picnic Point, Bankstown, Condell Park, East Hills, Panania, Georges
Hall, Yagoona, Bass Hill, Villawood, Chester Hill, Sefton